Category#apple

Scott Galloway and The Four Horsemen

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@profgalloway proselytizes about Apple, Amazon, Facebook and Google. I agree with many things he says.  eCommerce -> brick & mortar – I completely agree with him on eCommerce companies opening stores, even though I have no idea what a Warbly Parker is. Amazon is screwed. A company that races to the bottom never wins. Enough said. Apple will be the first trillion dollar company...

A brand supscription

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This is an interesting article from Wired Magazine. The premise is that people don’t want to own things anymore and the brands that they mention are Apple/Amazon. The examples they give are content: music and books. But we’re also seeing this with the rise of Lyft and car2go. My opinion is that people are giving up on owning things because of the cost and because they can’t keep...

Why the Apple Car doesn’t make ANY sense

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Way back on 7 days ago, I posted the reasons I believed that Apple would build a car. I was quickly reminded by a friend of mine, who goes by the name of Brad Hampton and happens to be a Senior Digital Consultant for Shift Digital (and agency focused on the automotive market), that I may in fact be wrong. Very wrong! Below are the reasons for his disbelief. Apple cares about design, not function...

Why the Apple car makes sense

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There has been a metric-ton of news lately about Apple building a car and for the most part, I think that are people excited. I’ve also seen some confusion from consumers but to me it makes sense. (Disclaimer: I want one.) It makes sense for the following reasons. Cars are made of electronics – Back in the day, a person could fix there car if there was a problem because cars were...

Usability and the Apple Watch

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I haven’t had much time to comment on the impending release of Apple’s Smartwatch, aptly named Apple Watch (not iWatch) and my biggest question was how easy will the device be to use. The minuscule interface puts the term “limited real estate” to the test. But after watching this video, I’m excited to try it out. I’ve listed out some of the changes that will...

I am an Associate Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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