#advertising

If you think about what Coke is – a sugary beverage – it’s amazing what they do. Enjoy!

Coke does something amazing (video)

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Pinpoint: Foursquare’s new geo-location based advertising platform

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I received an email from Carol Johnson the marketing chair at Daniels College of Business. She asked me if I would follow up with someone who had emailed her. His name was Dax Hamman. Now you have to understand that Daniels Profs get a lot of emails from “the outside world” – especially Carol – asking …

Dax Hamman

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This may be the longest post in the history of the Internet. It may break it. Ideally this would have been done the day I taught the class but this quarter was exceptionally busy. In fact, the last time I was that busy was during grad school while working a full time job. I was a …

Mobile Consumer Behavior: Classes

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If you’ve read this blog for any length of time, you know that I’m not a fan of advertising. The reason for that is pretty simple. It sucks. They throw things out there to see what sticks. Even behavioral is still not very good. (I don’t log into Facebook anymore because they think they know …

Adtile makes advertising contexual

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So if you saw the opening ceremony of the 2014 Winter Olympics in Sochi, you probably saw the fifth ring of the olympic logo fail to open. Not a great moment in Russian history. Then a few days later, the image below emerged. Many marketers thought, “They did it again! Someone newsjacked the olympics just as …

Audi fan Newsjacks Sochi

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I’m currently working with a client (and a small army of students) on creating an app for their business. It’s been a great process and as we work through their models I realized that we’ve crossed over some conceptual threshold. From proactive to reactive. Now . . . most times when I say something like …

The concierge and the future of mobile advertising

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Just in case you were confused: Facebook is an advertising company. Facebook used to be a social media company but now that they serve a different master – namely businesses that advertise – they’re an advertising company. Facebook is also a data company. They arguably know more about you that than the federal government. (In fact the …

Facebook’s problem

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Mobile advertising has proven to be quite a challenge. But native advertising has shown real promise and in short, native advertising is in a medium that matches the content people are looking at. i.e. photos on Pinterest, promoted Tweets, etc. This is a nice little infographic that spells it out. Enjoy!  

Native advertising (infographic)

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An infographic on Native Advertising

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