Adtile makes advertising contexual

A

If you’ve read this blog for any length of time, you know that I’m not a fan of advertising. The reason for that is pretty simple. It sucks. They throw things out there to see what sticks. Even behavioral is still not very good. (I don’t log into Facebook anymore because they think they know me.) Recently much of the conversation around mobile advertising has centered around native advertising. Which simply means that if you’re looking at pictures, the ad is a picture. Google SERP is best functioning example of native advertising. But native advertising is about specific and still doesn’t address me. Many of us were happy when we read The Age of Contextbecause it encapsulated all the things we’d been seeing as marketers. The question then is how close are we to a contextual world? Also known as one-to-one marketing.

The data side is being handled by a number of business, mainly Google, but Adtile is utilizing the strengths of the device to help create contextual experiences. Check the video out and you’ll see what I mean. Enjoy!

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

Connect