If you’ve read this blog for any length of time, you know that I’m not a fan of advertising. The reason for that is pretty simple. It sucks. They throw things out there to see what sticks. Even behavioral is still not very good. (I don’t log into Facebook anymore because they think they know me.) Recently much of the conversation around mobile advertising has centered around native advertising. Which simply means that if you’re looking at pictures, the ad is a picture. Google SERP is best functioning example of native advertising. But native advertising is about specific and still doesn’t address me. Many of us were happy when we read The Age of Context, because it encapsulated all the things we’d been seeing as marketers. The question then is how close are we to a contextual world? Also known as one-to-one marketing.
The data side is being handled by a number of business, mainly Google, but Adtile is utilizing the strengths of the device to help create contextual experiences. Check the video out and you’ll see what I mean. Enjoy!