Additional ways to contextualize maps

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If you’ve read this blog for any length of time (and I hope you have and If you have I owe you $5), you know that I love maps. I believe that maps are incredible ways to show information and could be a great way to know someone. I’m  a huge fan of using Google Maps on the iPhone to find good what I’m looking for. The accuracy is amazing and getting better in the rural areas. (Akron, CO?) Of course nothing is perfect and I’m officially asking Google for some additional functionality. I doubt they’re listening, but here goes . . .

Map rotation – I want to be able to rotate the map to the direction I’m headed. It’s painful to try and remember that I’m not headed north and have to turn my iPhone in my hand to get a real sense of how close I am to my target. I should be at least able to rotate the map in 90 degree increments.

Real-time contextual search – As we were headed west down the highway today, my wife searched for ‘FedEx’ and it brought up several locations behind us. Not terribly helpful. The search should instead bring up FedEx locations that along our current trajectory. Not sure why they don’t do this now but I’m sure due to the magic of GPS, they know where I am.

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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