I had one of Icelantic’s first employees in my social marketing class three years ago! I’ve posted about them in the past and they’ve really taken off! Love the people there and love the brand. Almost makes me want to ski! (But that ain’t happening!) Enjoy!
It’s been a couple months since I posted about one of my new favorite companies (even though their skiers), Icelantic. The person responsible for their social strategy is currently in the class I’m teaching and he’s done an amazing job organizing their social effort. I wanted to take some time and explore additional things Icelantic could do to help deepen their brand. Most of...
So I’m in the line at Wahoo’s waiting to order a shrimp enchiladas and I see an ad for Icelantic skis. The artwork adorning the top of the skis was so striking I mentioned it to my wife and told her that I wished they sold snowboards. Fast forward 2 months to my first class. The students are going around the room talking about what they do and Chris Blackett tells us that he works for a...
Tonight I had the privilege of speaking at an RMDMA event and had an excellent time. We had business stakeholders from a variety of business models and we walked through a simple conceptual model for social media that I developed around five years ago. The model describes four distinct levels of an online relationship that you can have with your customers/potential customers. Findable...
I talk to a lot of people about business and new business models. One phrase I’ve heard for many years is; “It’s in the company’s DNA.”. What that used to mean is that the business is a reflection of the employees that build & manage the business. Businesses can only accomplish what employees (and vendors) can accomplish. As the walls of business become more...
Obviously, Google is a pretty big subject to cover in only one class. You could teach an entire quarter on Google highlighting all that the web giant offers, but . . . I only had 2 hours and 10 minutes. Google, for lack of a better way to say it is the web. Without Google the vast ocean of content would be relatively inaccessible. Metaphorically, Google could also be thought of as the axle and...
Thursday we started off with several of my students asking if my Twitter account had been hacked. And yes, it had. Someone got in and sent out the following message: ‘hi, i’m 24/female/horny… i have to get off here but message me on my windows live messenger name *****@hotmail.com’. They had direct messaged a large number of my followers. (I was also alerted by someone who...
Yesterday was Facebook. Most are very familiar with Facebook as a user but most are not using it for business. I do have a student in class that uses Facebook for their fan page functionality. Chris demoed (yep; that’s how it’s spelled) the “back office” functionality of Facebook fan pages and discovered that out of all the languages represented in the world, they...
For may of us, the recession is not over. In fact, it’s still in full swing. Unemployment may hit 11% this month and 17% are underemployed. Just in case you’re wondering what underemployment looks like – think of a PhD serving you food at your favorite eatery. I’m wondering if all this “good news” is pushing us towards Jeremiah Owyang’s 5th era of social...
Not sure why I chose to share this other than you get real sense of someone when you know what type of music they’re into. Scorpions / Rainbow / 707 / Reo Speedwagon / Ted Nugent: Sunday Number 1: Folsom Field: 8.21.82 Judas Priest: Defenders of the Faith Tour: McNichols Arena: 7.20.84 Scorpions / Quiet Riot: Blackout Tour: Folsom Field House: 5.23.83 Scorpions : Love at First Sting Tour:...