No such thing as spare time.
No such thing as free time.
No such thing as downtime.
All you got is life time.
Go.
-Henry Rollins
Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.
Monday night we began covering social media and how to develop deep relationships online. We walked through the conceptual model of Findable, Recommendable, Transparent and Collaborative. From there we moved on to the benefits of social media. Habitual vs. Loyal – Buying from Amazon is a habit of mine. I would just as likely to to Overstock.com to buy my books. Craftsman Mentality –...
I recently read an article in The Economist that talks about the cultural differences between the US and Europe when it comes to digital privacy. It’s a good article and it begs the question, what the coming mobile/social explosion will look like for cultures that have a stronger sense of personal privacy than the US. The immense success of social media and the smartphone over the past...
Last night we covered a couple of the technologies that are pushing the virtual world and the real world together. The first, and my favorite is augmented reality (AR). We walked through the definition of the two types or AR; marker and browser. I showed them examples of both; maker here and browser here. We then talked about what needs to happen for AR to take off. Browser – Geo-location...
Good summary video showing many implementations of augmented reality from the Total Immersion 2010, Demo Reel.
Tonight was the first class for the quarter this summer. This class if focused on how business people can use technology to grow their business. We reviewed the syllabus and introduced ourselves. I’ve got a very diverse group and everyone seems to be engaged. (Yes. I know it’s only the first night.) The majority of students selected a required reading to present. The readings this...
I read this announcement today on TechCrunch that Foursquare is going to begin testing ‘add to Foursquare’ buttons on WSJ, allowing you to funnel virtual content into your Foursquare account. Just in case you’ve been living under a very large rock, Foursquare is a company that has turned geo-location/venue based check-ins, into a game. Heinously descriptive video here. As the...
The thing that always frustrates business when talking about social media and ROI, is when I tell them it depends on their business model. This makes logical sense but more want there to be a predefined recipe. Not likely but Oliver Blanchard does an excellent job of steering you down the right path. Below is the presentation he did at WOM Super Genius and below that is his PPT. Enjoy!
I got a call from a friend who’s going to pitch some social media work and we got to talking about what direction he wanted to take the conversation. It raised some excellent points that many fail to see unless you’ve been through it. I’ve used this recipe in the past and it has worked for me. Obviously you always want to start the conversation with: “What are your goals...
Wow. That title has a lot of buzz words! I’ve shown several examples of augmented reality over the last several months and have been thinking about how AR might be applied to the marriage of mobile and social. This is what I came up with. . . . You’re at an event (concert, business, etc) and you’ve elected to share your information and configured your settings. When someone...
Lego’s product demo shown below is a great use of augmented reality. Enjoy!