Just finished reading a report by the IAB that defines social advertising and lays out some best practices. In the past I’ve posted about businesses partnering with customers to enable personalized advertising (also known as “ads customers actually want”). I’ve also recommended that business need to create tool kits that enable customers to create quality …
I know. I know. Bear with me. It could end up being “one of those posts” but you’ll have to keep reading to find out. I’ve seen a lot of analogies lately (as there always is) about what marketing is now. Here are some of my favorites: Marketing is listening Marketing is a conversation Marketing …
I read a post on TechCrunch about one of the Twitter founders, Jack Dorsey starting a company, code-named squirrel that is going to enable individuals the ability to collect payments like merchants. The system is enabled by the iPhone and a physical piece that allows the user to swipe (not steal) a persons credit card. …
I’ve recently posted about businesses utilizing iPhone applications to help monetize new web and aside from giving you some advertising details below, I wanted to clarify my recommendations. In order to take advantage of all that an iPhone application offers and help monetize your business, I suggest when someone hits your site from a mobile …
I’ve posted about the creation of online personas and where they may live (the browser vs. the social network) and recently read (and commented on) a post entitled Firefox Could Be the Real Facebook Challenger by Marshall Kirkpatrick of Read Write Web. This is an excellent post and sites several reasons for Marshall’s belief that …
Almost a year ago I posted about mobile discovery and the challenges of measuring conversions. With the recent (and really good) news about advertising on iPhone applications (going from contextual on a mobile site to behavioral on an application) and GeoTweeting adoption growing, I’ve been thinking about the other side of conduit marketing; the business. …
I talked the VP of Network Development for Schmap, Donald McMillan today. I posted about their GeoTweeting service and wanted to talk with them about their plans for the future; specifically what I’ve been calling, conduit marketing. At a high-level, they see the future of GeoTweets as something that ads value and more specifically things …
Ever wonder why auto makers don’t release concept cars as production cars? (Wow. I sound like Andy Rooney.) Well, I have. I’m not really a car guy and sometimes I do end up at car shows and see the most amazing cars but rarely do they end up in the showroom. Some recent examples are: …
