I’m really curious to see my kids interact with this. Enjoy!
Mobile Marketing Class: Day 16 – Advertising
This past Thursday we we covered mobile advertising. This is a relatively new model and there is a ton that businesses need to learn. One of the main differences we discussed in previous classes is that people see mobile phones as an extension of themselves. They are apart of our most personal conversations and for most of us, they’re never more than three feet away from us at any time. So...
Are mobile devices destroying your body? (infographic)
Pavlov loves GranataPet (video)
Mobile consumer behavior (infographic)
Mobile Marketing: Class 15 – Test 2
Tonight the undergrads are taking their second essay test, while their graduate counterparts are working on the mobile marketing plan. We only have a few more weeks left of class and I’m excited to see what the students came up with for the Red Rocks mobile marketing plan/campaign. Next class we’re covering mobile advertising and then finishing up with mobile’s fit in the...
GeekLOVE (inforgraphic)
When I grew up being called a geek or a nerd was a very negative thing. (See infographic below for the difference between the two.) Over the last several years, being called a geek has become a badge of honor, so much so that you can now geek out over your subject of choice. For instance: Food Geek or Foodie Film Geek Fixie Geek Architecture Geek SCUBA geek What’s interesting about this is...
Some great mobile augmented reality experiences from D’Fusion mobile (video)
Mobile Marketing Class: Day 14 – Analytics
Analytics is the differentiator when it comes to digital marketing and we covered as much of it as we could tonight. If you’re thinking web analytics only, when it comes to mobile, then you’re in for a huge shock. I’ll list out the ones we covered. Facebook Insights includes check-ins and you can also pull mobile traffic from the API Flurry is an app analytics tool and if you...