No such thing as spare time.
No such thing as free time.
No such thing as downtime.
All you got is life time.
Go.
-Henry Rollins
Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.
At the risk of sounding like a commercial, I’ve been an American Express member for many moons. Growing up I associated the company with the upper crust of society; specifically in America. (Hence the name.) Something to be attained. When I got a card, I somehow felt like I’d arrived. It was a sign of forward progress. It was also a sign of being in debt! Lately AmEx has been showing...
I’ve posted several times over the last 4+ years about Starbucks. I gave them some advice when they were struggling, acknowledged some backpedaling and recently advised them to offer up their locations as office space, since so many of us work out of them. I also have noticed something recently. Their brand is seemingly 100% connected with mobile influencers. When I’m at Starbucks...
I use the camera on my iPhone much more than I ever expected. I use it to shoot pictures/video of my kids. To take pictures for Instagram & Path (as of late) and to coordinate in-store purchases with my wife. It has become an indispensable tool. That said, nothing is perfect and I’d like to recommend some additional functionality for the iPhone Higher pixel – I had to buy...
We’ve all been following the explosion of Pinterest and in some ways it’s not that surprising. There are two reasons I believe it has captured the hearts of those that use it. It’s dead simple It’s visual It’s actually more amazing that something like Twitter took off. It’s all “texty and stuff”, as the youth say. (I believe that it did as well as...
By now we’ve all heard of the Pinterest phenomenon and how the site grew to 10 million users in just nine months. How they grew an additional 155% between December 2011/ January 2012. How it’s the fastest growing site of all time. Out of all these are amazing stats but my favorite is 20%. That’s how much of the traffic to Pinterest is from mobile devices. Other than the fact...
Orphion is an iPad app created by Bastus Trump as a part of his masters thesis at the University of Arts Berlin. I’ve been in love with the apps that Smule has created and feel like we are moving towards a new set of instruments, based on the strengths of the touchscreen. Smule’s Zephyr is one of my favorites and my kids might actually get a chance to play with Orphion. Enjoy!
For those of you that have been to Europe, you know that the best way to experience the cities is on foot. (Bus tour?!?!?!?) And . . . that can be somewhat limiting when trying to march your carcass across Paris. I’ve been thinking that experiencing European cities may be best on a bike. Not the traditional bike tour, that takes you across the landscape on your shiny Trek Madone but instead...
A designer named Chris McNicholl has created a park bench that tweets images of the people that sit on it @tweetingseat. Yet another playful example of the collision between the digital and the physical worlds.
So . . . the iPhone is now inextricably entrenched in my life. I use it to record, organize, enhance and share my life. Barely a phone, more of a computer and definitely an extension of myself . And yet, there is always room for improvement. I need the iPhone – not an app – to be aware. What I mean, is that it needs to know where I am (which it does) and what time it is (which it...
Tonight we reviewed all the other marketing methods that mobile marketers need to consider when creating a mobile marketing plan/campaign. Mobile marketing is not a standalone and overall the goal of the mobile marketer – other than to drive revenue – is to insert digital into the physical experience through things like mobile search and scanning while making the digital experience...