No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.

Go.

-Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

“That’s not my target market.”

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I keep having this reoccurring dream where I telling people about the need to address of the mobile influencer and they repeatedly tell me; “That’s not my target market.” Unfortunately, this is a waking dream and it happens when I’m talking with clients/prospective clients. But I do have a clarifying question for that statement and the conversation goes something like...

Can mobile display advertising hurt your brand?

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Of course it can! Let’s face facts. No one actually looks for ads. No one. Most quality ads are a happy accident. “Delight and surprise” as they say. The only reason ads are still used is their low cost but with a whopping 1.21% CTR on mobile display ads, you have to wonder if it isn’t people in the advertising business clicking through, just to see how someone...

Use Foursquare to sell products even if you don’t have brick and mortar locations

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I’ve posted about brick and mortar businesses having the upper hand when it comes to mobile marketing. One aspect of this lies in Foursquare, Facebook Places, Google Places and Yelp offering more ways for those businesses to be found and connect with potential customers. But what do you do if you sell a product (or service) and don’t have your own location? The short answer is...

EpicMix needs to add these features

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Last year I got the EpicMix app and I’ve been  out with it this year. (For a video outlining the service, click here.) I really enjoy tracking the my vertical feet but believe the app needs to add some features to really get me hooked. User generated photos – Currently you have to have a employee of the resort add a picture to your profile. Which means you have to stop, talk to them...

Curation vs. Aggregation

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Last summer, I was teaching a class and I had a slide with a bullet that mentioned content curation vs. aggregation. Immediately a student raised her hand and asked; “What’s the difference?” Since then I’ve been meaning to write this post and recently had it jostled from my memory when I saw it posted on Twitter from this year’s SXSW. I can’t remember who...