No such thing as spare time.
No such thing as free time.
No such thing as downtime.
All you got is life time.
Go.
-Henry Rollins
Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.
I’ve been recommending my clients flatten their brands over the last several years due to adoption of mobile devices. This is primarily due to people using the devices on the go. If your outside a nice shiny/glassy logo, simply doesn’t render. To the right you’ll see some examples of some major companies adjusting their brands to embrace this change in consumer behavior. This is...
Last week I was lecturing to my class on the importance of personal brands in the digital age. This is a lecture I’ve given numerous times before, with an emphasis on transparency and passion. Let them know who you really are without getting too personal Passion is what gets work done I had them look themselves up on LinkedIn (after Googling themselves) to see if there were any issues that...
In regards to how your brain works, the Internet is a completely new paradigm for gathering/processing information. This video puts things in perspective. Enjoy!
This is an awesome commercial for the Nokia Lumina 920. One of my students has this phone and I have to say that I was shocked at how cool the Windows interface is. (Not yet struck by lightening.) It is one of the coolest interfaces I’ve seen. A great combination of usability and branding. Enjoy!
With the world becoming more bitesize (think Twitter, Instagram, Reeses bites, business plans, online product demos) we will become more challenged to deliver compelling content that’s been compressed. This is a great example of what can be done in six seconds! Enjoy.
This is a much different tact than most companies take on the future where every surface is an interface. (See Corning’s take here) This would be a less expensive option. Enjoy!
Two years ago, I wrote an open letter to Sir Richard Branson congratulating him on the launch of Virgin America’s in-flight entertainment system. I did this because it was for the most part, exactly what we had designed under the brand Cockpit6 back in the early 2000s. (click here.) It seems as thought he finally got around to adding another part of our offering. :) Enjoy the video!
Some amazing stats and food for thought on Big Data.
A student sent this to me. Interesting to see where Apple makes/spends most of its money.
Just in case you were confused: Facebook is an advertising company. Facebook used to be a social media company but now that they serve a different master – namely businesses that advertise – they’re an advertising company. Facebook is also a data company. They arguably know more about you that than the federal government. (In fact the CIA requested information so frequently...