No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.

Go.

-Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

Snobs rule!

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For most, the word snob is derogatory.  Someone who’s palette is so sophisticated they can’t be pleased. Someone who has the highest standards when it comes to experiencing the thing that they love. If you think about this definition, you could also call them geeks. Terms like beer geek, bike geek are common these days. Subject Matter Experts, (SME – pronounced...

Nixie – A wearable drone

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I love this but you may be asking yourself, “What would I do with this?” Not sure about you but . . . I would have it follow me down the slopes when I snowboard – recording the joy!

RIP Jay Adams

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Jay Adams died today. Mr. Adams is the father of modern skateboarding and to watch him skateboard as a young man is like watching Jimi Hendrix play guitar live. Out of his mind and tapped into some inner power that others only dream of accessing. If you’re interested in knowing more about Jay, you only need to see one film: The documentary Dogtown and Z-Boys.

Her

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No. This is not a post about an ex-girlfriend. And I’m not sure if a spoiler alert is needed. :) So I finally got to see the Spike Jonze movie Her and I have to tell you, they did an amazing job! You start by thinking, “How could anyone fall in love with an OS? That’s stupid!” and when I first saw the commercials, I felt the same way. But I’m here to tell you...

McKinsey’s David Edelman on digital marketing (video)

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There are some compelling items in this video. Some of my favorites are: The concept of the campaign is and has been deconstructing. It’s not about promoting a product you need to move. It’s more about the conversation you’re having with your customers and providing them exactly what they need. (This is no small task.) The internal marketing process is more like agile...