No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.

Go.

-Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

What season is it?

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Checkout Whole Foods Pinterest board. What do you notice? Look again. It takes a couple of seconds. (Hint: Read the post title.)

Social needs to be timely and seasonal is a kind of meta-timely. Login and rearrange your boards to be contextual. It’s like Tweeting about a Christmas event in March.

Neptune Duo

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This is an interesting idea! Think of it as personal cloud services, with you wearing your server on your wrist. Not sure if people will adopt the idea but we’ll see. (More information here.)

Anthony Bourdain: Pitch Man?

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I’ve been a huge fan of Anthony Bourdain since first discovering his show on the Travel Channel. I’m not a foodie but love his method of cultural discovery through food. Needless to say I was completely shocked when I heard that Bourdain was representing a scotch company. I/we tend to think of spokespeople as tools. After watching the video I quickly realized why he did this...

Keywords and Twitter

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Back in 2011, Twitter and Google got divorced. Actually, it turns out it was a trial separation. On February 4th, they announced a new deal that has Tweets showing up in search results again. (This is possible because one of Twitter’s latest acquisitions, GNIP recently indexed all tweets back to 2006.) This is great news because it once again helps businesses own SERPs. It also means...

Why the Apple Car doesn’t make ANY sense

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Way back on 7 days ago, I posted the reasons I believed that Apple would build a car. I was quickly reminded by a friend of mine, who goes by the name of Brad Hampton and happens to be a Senior Digital Consultant for Shift Digital (and agency focused on the automotive market), that I may in fact be wrong. Very wrong! Below are the reasons for his disbelief. Apple cares about design, not function...

B2B social: part 2

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I recently posted about social for B2B and wanted to follow up with some additional thoughts since I’ve had 7+ years to think about it. Let me start by saying that when it comes to B2B, the marketing method is content marketing. No matter what the venue/what the industry, you need to creating amazing content. If your content makes businesses smarter, they will come to you when they have a...

B2B social: part 1

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In 7+ years of blogging, I’ve never posted about social for B2B. I’ve had B2B clients all my professional life and other than a few differences, I contend that we’re still working to address the needs of people. There’s even a book written to support my opinion called H2H. It’s about rapport and solving problems. This post is about those differences and how you...