I recently posted about social for B2B and wanted to follow up with some additional thoughts since I’ve had 7+ years to think about it. Let me start by saying that when it comes to B2B, the marketing method is content marketing. No matter what the venue/what the industry, you need to creating amazing content. If your …
In 7+ years of blogging, I’ve never posted about social for B2B. I’ve had B2B clients all my professional life and other than a few differences, I contend that we’re still working to address the needs of people. There’s even a book written to support my opinion called H2H. It’s about rapport and solving problems. This post is about …
There has been a metric-ton of news lately about Apple building a car and for the most part, I think that are people excited. I’ve also seen some confusion from consumers but to me it makes sense. (Disclaimer: I want one.) It makes sense for the following reasons. Cars are made of electronics – Back in the day, a …
I tweeted the message below after downloading the new Taco Bell app. For those of you that don’t know, Taco Bell 0wns Twitter. They’ve created some of the best brand moments and I agree with HuffPo that whoever runs their account, deserves a raise. As you can tell from my Tweet, I was surprised that they didn’t …
This post serves no purpose. I miss the old 4sq and found this beautiful example of flat 4sq design while researching for a post I did this past Saturday. That is all . . .
For those if you who’ve been living under a very large rock and don’t know who Dave Grohl is, he was the drummer of this little band called Nirvana and is now the lead singer/guitarist of the Foo Fighters. The Foos are arguably the biggest rock band in the world. One of the reasons people …
@simonowens posted a thoughtful piece on LinkedIn entitled Why Foursquare failed to reach escape velocity. I of course, have my perspective on why Foursquare has split/pivoted. (I tried to add my comment but LinkedIn wouldn’t allow me to comment. Probably too long.) Below is my comment. Simon – This is a pretty good post and have …
I’ve been playing with the Starbucks app for awhile and I like some of the things it does. I especially like the geofences it creates when I select my favorite stores. (When you get close to one of your favorite locations, the app creates a push alert that essentially lets you know you’re close AND …
I completely forgot to post this. It’s never too late! Welcome to Jettt! Jettt is the new mobile social network for business travelers! We understand your needs and have created a compelling service to help you take advantage of your on-the-go existence!!! To make this service as compelling as possible, we’ve partnered with the …
Mobile commerce is here!!! If I had a nickel for every time I heard that I’d have about 35 cents. But this time will surely be different! Apple has jumped into the ring for the higher end of the market and MCX with CurrentC will get the lower end. There’s only one small problem: just because …
